Students could compare their lists with newt gingrich s list.
Living room candidate org lessons. This innovation had a. Related lessons are provided below. Students can then identify ads on the living room candidate that feature these words and phrases. This lesson addresses topics that are examined in greater detail in other lesson plans on the living room candidate.
For more information visit the museum s education page. Teachers wishing to explore any of the four levels of analysis discussed here more deeply should consult the other lesson plans on the site. Students should watch all of the ads in the relevant playlist and write an essay describing recurring elements and their impacts in these ads. Book a program at the museum.
Exploring consumerism where ads and art intersect. A variety of lesson plans related to advertising and political campaigns are available online for middle school and high school teachers. The living room candidate contains more than 300 commercials from every presidential election since 1952 when madison avenue advertising executive rosser reeves convinced dwight eisenhower that short ads played during such popular tv programs as i love lucy would reach more voters than any other form of advertising. Students generate a list of words or phrases that would create a positive feeling towards a candidate or a list of negative words and phrases.
Ask students to analyze one of the other types of commercial featured on the living room candidate. The museum offers student programs and professional development programs for teachers related to the living room candidate. See lesson appendix one. Common core english language arts.
After completing this activity students should be able to conduct similar analysis on other ads from the living room candidate as well as the ads they see on.